5 Innovative Ways You can Excite Your Customers
Successful entrepreneurs analyze customer behavior. What drives customers to buy, why cart abandonment happens – they thoroughly examine everything.
I had the privilege to talk to some of them in person, attend industry summits where they were invited as guest speakers and even work under them. Couple of things I noticed. First, they are suckers for customer data. Second, they don’t like copybook techniques. And third, they are always on the lookout for new ideas.
Interacting with them gave me insight (albeit brief) into their secrets.
I cannot reveal the secrets here but I can share five handpicked techniques – followed by top entrepreneurs – that are guaranteed to excite customers.
Think a great product is enough? Think again.
Today, customers are not impressed by the product alone. They also expect a mind-grabbing experience. Most online retailers sell to millennials – a demographic group that value the experience as much as the product.
As a retail merchant you don’t want to put this group off because they are less brand loyal than other demographic groups. If the product experience is unexciting and humdrum, they won’t hesitate to remove you from their list of favorite brands.
Excite them with personalized packaging. Gift wraps are boring, unless they have customers’ names on them. The label displays brand logo? Too cliched. Replace it with personalized greetings. Bring as much as personalization as you can. Add a creative touch to packaging. Hire visualizers and copywriters to pan out exciting ideas and implement these ideas as design and handiwork into the package.
Club ads with UGC
UGC stands for user generated content. Because of its growing importance, it is now under the brand radar. Branded content – despite being decorated with cool sounding words and lofty claims – lacks authenticity. UGC is considered authentic on account of being non-branded.
UGC and advertising may be antithetical but not incompatible. If you club them, your campaign will bulldoze its way forward. Clubbing them is very simple. All you need to do is find positive UGC and feature it in your ad banner. If you are running rich snippet ads, feature user generated multimedia content that speaks highly of your brand.
The UGC-ad combo may be something new, but why assume it will excite customers?
Customers are now apathetic to promotional content. UGC is non-promotional. By coalescing it with non-organic content i.e. ads, you can appear trustworthy. Today most ads are intrusive and hardly add any value. But ads featuring UGC are different; they inform future consumers what existing and past consumers think of your brand.
Online reward cards
Here’s why I believe online reward cards could excite customers:
- Due to security reasons, many of them are unwilling to use debit/credit cards for retail purchases. With online reward cards, they have no security related worries.
- Card issuers normally offer a plethora of benefits for better publicity of their cards. Having multiple cards therefore implies availing multiple benefits from multiple retailers. Repeat purchase credit, dine-out credit and travel credit are among the benefits; customers find these benefits exciting.
- With online reward cards, both customers and retailers can sidestep bank as an intermediary. Since bank issued debit and credit cards are not going to be used, worries stemming from paying bills on time, the credit score going south can be avoided.
Online reward cards benefit both big and small merchants. Big retailers can introduce their own in-store purchase cards, while small retailers can partner with a premier reward card company. So many of such companies are out there and they offer flexible terms.
Allow payment in cryptocurrencies
Bitcoin may be a bit down right now but not the craze to invest in cryptocurrencies. Predictions are on the cards that the global crypto market cap will cross the $1 trillion mark this year.
As a retailer you can profit off of the crypto obsession. All you need to do is allow payment in cryptocurrencies. Bitcoin sell in the OTC markets is at an all time high due to large sell orders in the exchanges moving the entire market down, thus significantly reducing the price.
Many people who otherwise want to hold are being forced to sell off in the OTC markets. Let them buy from you in exchange of digital currencies. You will get hordes of new customers who will buy again.
Custom loyalty programs
In a previous article, I discussed how custom loyalty programs can benefit a business. Loyalty programs are a great way to excite customers for the lure of rewards is always there. Gifts and rewards are a great way to spark customer loyalty.
Businesses report in spite of hosting loyalty programs, they still fail to pull in customers and retain them. It could be because they are failing terribly at customizing the programs. A formulaic loyalty program is destined to fail for its giveaways won’t suit varying consumer preferences.
A custom loyalty program hosted by you must have consumer data as its linchpin. Only then can you offer your customers what they expect from you.
It’s hard to grow your business unless you touch off your customers. Following the five tips shared here will make it easy for you.