3 Inspirational Graphic Design Trends of 2018
Graphic design can be extremely useful for a business that wants to solidify its online presence. With the right approach and the right strategies, a business can unlock the power of design and overcome the marketing bottlenecks preventing its growth.
Enterprises are now more open than ever to follow new design trends. They understand better design translates to increased ROI on every marketing dollar they spend.
Also, their tolerance for funky design has never been so high before as conventional design can no longer excite customers.
2018 can very well be dubbed as the year of groovy design as a flood of experimental design trends have made their way to mainstream this year, to take the industry by a storm.
Here are three of them that I believe should be on the top.
The Glitch Effect
The only reason I am not placing it on top of other trends is 2018 hasn’t ended yet and so it’s early to announce it as this year’s best design trend.
But I am really taken with the concept behind the Glitch Effect. I am sure you’d be too when you realize what it’s all about.
Designers lose sleep over unwanted glitches and do extra work to fix them – all because perfection is expected from them. But the burden of perfection can be onerous.
Enters the Glitch Effect. It highlights imperfection, assures designers that they don’t need to worry about correcting the flaws as flawed design can also be perfect.
This new design trend is gaining quick popularity. No longer does a designer need to hang back from applying strange color surges, or straighten the broken lines. He now has creative freedom to find perfection in what’s apparently imperfect.
The Glitch Effect can be an excellent leverage for design companies failing to meet deadline. Project life cycle phases often get longer and longer due to designers perfecting the “imperfect” design to meet client’s requirements.
But if the same clients want glitches to remain in the design and stop pressuring them for revision, project life cycle will get short, making it easy for them to hand over deliverables within the deadline.
Not too long ago typography was considered “extra” in the list of design must-haves. Font size related concerns were no different from readability issues back then.
Read this thinkpiece for reference. It was published four years ago. The author made it abundantly clear that fonts are the least important thing when it comes to style. To quote him “the normal font needs to be used in most of the places of the content. But for the headlines and subheads, change it. Maybe you can use a bolder font for these.” The author’s advice was to restrict typography to readability and separate it from style.
Those days are now gone. In 2018, typography has more to do with style and less to do with readability. If you don’t believe me, take a look at the design idea below:
Can you read the text above in the image? The text reads “Think For Yourself.” It’s hard to recognize it at the first glance as the font is overly flashy and excessively glittery.
It’s a great example of how typography has leaned more towards style than readability. Among the prominent variants of typography are chaotic typography, trippy typography (with a psychedelic tinge added to it) stylistic fonts merged with real life elements and cropped typography.
A picture is worth a thousand words. So instead of describing these typography types, better I show you how they look like:
You are bound to appreciate these fonts for what you see in them is a perfect cross between creative art and simplicity. Unsurprisingly, these fonts are high in demand.
The dual design trend is carving out a niche for itself. Banners and images that fall under this trend have two contrasting/complementing elements in them. These elements can be colors, typography characters or photographs of people or objects.
The setting can be simple or overly decorative. If it’s minimalist, it may not have anything but contrasting colors – for example, a loud color splattered all over a light-colored background.
Dynamic duotone is another case for dual design. Children’s comic strips have always made use of duotone illustrations, now it is being applied on photographs of individuals or cars to add a nostalgic feel to how they are presented.
Double exposure is yet another dual design subtype. It is often used by artists to pitch creative artworks. At times, more than two images are superimposed and placed on top of one another to create a motif for a story. This kind of design bode well with movie banners, billboard advertisement and book covers.
Fall is a bit early for the final comparison between all the design trends that have surfaced this year. So I am saving the final verdict for now. The trends described here are all inspirational and I expect them to stay past 2018.